Evaluation Part 2
The poster that was created for our trailer/film was based
around the layout from a Dark Knight poster.
However, after also looking at various
other horror poster I found that the central image was usually the
villain/antagonist rather than the protagonist. This led me to use the shot of
the scarecrow as the main image. I then manipulated the image to look out of
place, which in turn makes it a bit more frightening. The other main feature of
the poster is the credits at the bottom in what is called the "billing block". This style was again taken from the
Dark Knight poster but can also be seen in many horror posters that foreground the antagonist, such as the Nightmare on Elm Street poster.
The background image in the poster was also essential because it uses a creepy location, which audiences will recognize as a horror convention. I chose white as the colour of the font as a more basic colour to avoid too much attention and also starkly contrast with how I put the important text in red. I chose red because it connotes blood and anger, therefore making the genre of the film easier to recognize.
However, after also looking at various
other horror poster I found that the central image was usually the
villain/antagonist rather than the protagonist. This led me to use the shot of
the scarecrow as the main image. I then manipulated the image to look out of
place, which in turn makes it a bit more frightening. The other main feature of
the poster is the credits at the bottom in what is called the "billing block". This style was again taken from the
Dark Knight poster but can also be seen in many horror posters that foreground the antagonist, such as the Nightmare on Elm Street poster.The background image in the poster was also essential because it uses a creepy location, which audiences will recognize as a horror convention. I chose white as the colour of the font as a more basic colour to avoid too much attention and also starkly contrast with how I put the important text in red. I chose red because it connotes blood and anger, therefore making the genre of the film easier to recognize.
The magazine cover that was created was based around the
layout of a previous Empire magazine issue. I had a choice between using Empire
or Total Film, but in the end chose Empire because our trailer is an
action-horror which appeals more to mainsteam audiences. This is proved by the financial success of Dawn of the Dead and the recent horror releases of Cabin In The Woods and Zombieland.The main image of the scarecrow is vital to my magazine cover because it shows that he is important in the film. This exactly follows the conventions of the Hobbit issue of Empire, which foreground a character to grab attention. To reinforce this idea the image covers some of the Empire logo, making him seem powerful. The Empire logo also has blood splatters over it because it is a horror special, again reinforcing the genre of the film.
The poster ties in with the trailer because it uses the
creepy location of the barn in both. The barn was chosen because it is creepy,
as well as also being commonly associated with murderers such as Ed Gein. There
is also a small amount of blood around the tagline 'The harvest is nigh'
showing that gore is used in the film.The magazine cover ties in with the film
because it uses a canted angle on the scarecrow, connoting insanity, in which
we use multiple times in the trailer. The rest of the poster ties into the gritty mood of the trailer, and I think the combined effect of both the cover and poster in the ancillary products tie in really well to my horror trailer. The whole concept of selling the bad guy as the main attraction of the film has been pulled off across all the media sources, and that helps make a successful campaign.
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