We will be making a highlight trailer. Because we are
producing an action horror trailer we need to use the biggest and best moments
from the films action sequences and show small pieces from them, to generate
excitement.
We will be doing a
red-band trailer as this allows us to show the gore elements of our film. Also
with a red-band it means we have no restrictions when making the film. Then we
can explore body horror with freedom in the trailer. This would allow us to
land a “sucker punch” on the audience which George A. Romero spoke about in the
Documentary The dead will walk
in which he speaks about landing a big moment of gore earlier on to really
shock the audience and catch them off guard. In Dawn of the Dead
his sucker punch is the head explosion earlier on in the film which shows the
audience what type of film it is going to be, a 18 certificate gory horror.
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